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There is a quiet gap at the heart of Nigerian agriculture. Nigeria is one of Africa's largest cocoa producers, yet the quality and yield often fall short of what the land and the farmer are truly capable of delivering. The problem is not effort; it is access to timely, practical knowledge.
Better knowledge produces better cocoa. Better cocoa means improved income for farming families, stronger supply chains, and a more competitive Nigerian agricultural sector on the global stage. To bridge this gap, Sunbeth Global Concepts launched Our Farmers' Voice on 5th June 2026.
The Programme at a Glance
- Station: 88.9 Adaba FM, Ondo State
- Broadcast: Every Friday, 5:00 PM – 5:30 PM
- Reach: Tens of thousands of smallholder farmers across Ondo, Ekiti, Osun, and Kwara State
Our Farmers' Voice is a practical, farmer-first knowledge platform built around the real challenges producers face. Delivered mainly in Yoruba, the program bypasses the need for internet connectivity, reaching farming households directly over the airwaves when the week's farm work is done. Each 30-minute episode features expert interviews, multi-voice panel discussions, and farmer spotlight sharing lived experiences.
What Farmers Will Learn
The program's curriculum is technically validated by sustainability experts in collaboration with researchers.
Key Topics Covered
Safe Input Use
Approved fertilisers, integrated pest management, and PPE.
Quality & Post-Harvest
Fermentation, drying, moisture targets, and price links.
Farm Management
Pruning, replanting, shade management, and record-keeping.
Traceability & Markets
Rainforest Alliance certification, EUDR compliance, and GPS mapping.
Empowering the Origin Producer for Quality Export
Our Farmers' Voice is a core execution commitment is to empower origin producers with the education and knowledge needed to harness the ideal climate at origin, maximizing both the quality and quantity of their yields. By investing directly in the origin producer, we ensure our supply chain remains resilient, traceable, and fully aligned with global compliance demands like the EU Deforestation Regulation (EUDR).
A weekly radio programme might seem like a simple intervention. But knowledge that reaches a farmer on a Friday evening and changes what they do on Saturday morning multiplied across thousands of farms is exactly what moves the needle on Nigerian cocoa quality and supply chain sustainability.
Get Involved
Building a deforestation-free, future-fit agricultural sector requires robust collaboration across the entire value chain.
- Discover Our Impact: Want to see how we are transforming the value chain beyond the airwaves? Click here to learn more about the Orange Cocoa Initiative and our ongoing commitments to Better Cocoa, Better Life, and a Better Planet.
- Partner With Us: If you are a global buyer, an agricultural professional, or a sustainability practitioner committed to verifiable impact at the origin level, we want to hear from you. Contact us at communicationsandcorporateaffairs@sunbeth.net to explore partnership opportunities.
